Online dating target market

24 Aug

As a charter boat business, we knew that there were plenty of fishing charter operators in the area, and 'party boats' as well.So we decided that we would offer sightseeing or special event charters and that we would not allow alcohol on board, or fishing rods.The task then becomes determining, as closely as possible, exactly who those people are, and 'targeting' the business's marketing efforts and dollars toward them.You, too, can build a better, stronger business, by identifying and serving a particular customer group - your target market.

Compu Date has conservatively forecasted sales for year two, rising in year three.

Compu Date's services must appear to be effective to appeal to the older age group which has a 11% growth rate and 64,000 possible customers.

Having two distinct large groups that Compu Date can market its services to indicates an exciting market opportunity. Management Compu Date will be lead by a seasoned manager, Suzie Butterfly. working as a project manager for their search engine department.

Think about how your products or services fulfill a need or solve a problem for a potential customer.

Also, think about how you differ from other companies in your industry—what makes you stand out?